Tasty Links allows you add the rel="sponsored"  and rel="nofollow" attributes to your links. But how do you know when to use each one?

The rel="sponsored"  attribute

The rel="sponsored"  attribute lets Google know that this is a paid link. The most important thing to keep in mind is that if you're getting paid for the link in any capacity—be it an affiliate or sponsored link—you'll want to add the rel="sponsored"  attribute. Easy enough to remember!

Google recommends the following:

“Use the nofollow value when other values don’t apply, and you’d rather Google not associate your site with, or crawl the linked page from, your site.”

So for example, you can add the nofollow attribute when you're writing about a brand that's not paying you to mention them. 

However, when it comes to affiliate links, you'll want to add both the rel="sponsored"  and rel="nofollow" attributes. That way, Google recognizes that it's a paid link and that it shouldn't contribute to a site's Page Rank.

For more information on outbound links, check out this blog post:
Understanding Outbound Links: rel=nofollow, sponsored, and ugc

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